Geffen Records has selected FeedBurner, a feed management provider, to manage web feeds for its artists' content, including Mary J. Blige, Lifehouse, Weezer, Snoop Dogg, Rob Zombie, and others. FeedBurner's services will provide a platform on which Geffen can launch new artists and bring fans closer to performers via music communities. Using FeedBurner's FeedFlare service, Geffen will let fans interact directly with performers' sites by rating albums at iTunes or becoming a friend of the band through MySpace. The record label also plans to reach the millions of feed subscribers available through the FeedBurner Ad Network by placing media to coincide with upcoming album launches and other promotions