This new service gives you the option to display your RSS feeds in an HTML format, so that when a user clicks on your feed link in the browser, they come across a neatly-formatted page showing the content of your feed instead of the confusing XML code. This particular page not only displays the content of your RSS feed in a readable manner but also explains to your users how they can subscribe to your feed with a desktop or a web-based RSS reader. An example is here